By Prof John Cullen, Dr Erica Ballantyne & Dr Jonathan Gorst.
Britain is the biggest online shopping nation in the developed world. But the convenience of online shopping comes at a cost to the environment and retailers, and the negative impact is growing.
More of us than ever are shopping on the internet. In the UK around 60 per cent of shoppers buy goods and services online, making Britain the biggest online shopping nation in the developed world. And alongside that explosion in online shopping there’s been an accompanying increase in online returns. Approximately 68 per cent of us consider the returns policy before even completing the purchase. We commonly order multiple sizes or colours, safe in the knowledge we have a convenient returns option if we don’t like it. But, that convenience comes at a cost to the environment and retailers alike.
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